Top Benefits of Hiring Your Next Programmers From Africa

Tech hubs in Africa

As Africa becomes more prominent on the global software and digital creation stage, stakeholders in the industry are showing an increased interest in talents on the continent. While nations like Morocco and South Africa are often at the forefront when discussing African programmers, more countries are joining the conversation as centres for tech talents.   […]

Why UX Research Matters For Your Business in 2022

UX design framework

To create successful designs that speak to your target audience, it is important that you understand how your audience reacts to certain elements. This is what UX (user experience) research is all about. It encompasses a variety of methods and investigations to glean insight into the audience needs and can include everything from interviews, surveys, […]

Proven Methods To Measure The Impact Of Your UX Strategy

UX research and strategy

So you’ve researched the best UI/UX strategy to incorporate into your site. You may have even then gone ahead to integrate it?  What’s next, how do you measure if your strategy has been a success? How do you know if your audience is actually having a good UX experience while browsing your site? Measuring the […]

How to Use Email Marketing to Boost Your Business in 2022

New mail notification

Smart business owners like you are re-evaluating strategies for their business in 2022, learning what works and what doesn’t. If the last two years have taught us anything, it’s that it is important to be flexible and ready to adapt to change in making such decisions.   This is no different in marketing one’s business. […]

Digital Trends You Should Take Advantage of in 2022

Digital trends to note in 2022

When it comes to marketing, change is the one constant thing you can always count on; and this is never truer than when viewed through a digital lens. The digital landscape is notoriously adaptable and ever-evolving. This makes it harder to predict changes and trends. Harder but not impossible. Regardless of its unpredictability, certain activities […]

Brand colours that can boost your sales

Logos of core brands that use the colour blue

The average business owner knows the importance of having the right logo and website for their business, but let me ask you today, how much thought have you given to the colours you use for your business? Did you just decide to select colours because they look fancy or gravitate towards a generic and safe […]

How to conduct market research for your startup

Whether you are running a startup, about to launch a startup or want to run a major campaign for your business, you need to understand what you are getting into. This means you need to know everything there is to know about that industry, the people you are selling to and the people you should […]