When it comes to marketing, change is the one constant thing you can always count on; and this is never truer than when viewed through a digital lens. The digital landscape is notoriously adaptable and ever-evolving. This makes it harder to predict changes and trends. Harder but not impossible.
Regardless of its unpredictability, certain activities and statistics can give us an insight into what digital trends to expect.
2022 is a year that has given rise to the wide-scale adoption of crypto and NFTs. It has also seen increased discussions about the metaverse. But what implications do these events have on everyday life and how do they affect you?
Here are top digital trends in 2022 and how you can take advantage of them for your business:
Strategic Marketing Is Needed More Than Ever
The rise of AI in marketing is often discussed as an inevitable consequence of the increased automation of our world. We are seeing AI programmes writing actual movie scripts and marketing copies.
Much of digital marketing is now automated and heavily reliant on data gleaned from previous campaigns. This means businesses and organisations which are quickest to access and learn how these automated processes work will be able to benefit the most.