Brand colours that can boost your sales

Logos of core brands that use the colour blue

The average business owner knows the importance of having the right logo and website for their business, but let me ask you today, how much thought have you given to the colours you use for your business? Did you just decide to select colours because they look fancy or gravitate towards a generic and safe […]

5 Top Email Marketing Platforms in 2018 (Pros and Cons)

Top Email Marketing Platforms 2021

Email marketing — the practice of targeting consumers and advertising your business services via electronic mails — may not be a front runner in the business advertising segment today. But thanks to the modern digital craze, it still holds its place and no business, (virtual or physical) may fully thrive without it. In fact studies […]

Google Ads vs. Facebook Ads: When to Use Which

Google Ads vs. Facebook Ads

Many advertisers often view Google Ads and Facebook Ads in a competitive manner. However, this shouldn’t be so. Both brands are strategically posed as competitors. This is possibly a brand awareness and sales tactic. Indeed, the two digital marketing tools have differences. Yet, this hasn’t hindered many businesses from combining the two superpowers for their business […]