How to respond when clients say “I’ll get back to you”

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By Adedolapo Olisa

September 9, 2019

If you’ve ever sent a proposal, pitched an idea, or wrapped up a client meeting only to hear, “I’ll get back to you,” you know that uneasy silence that follows.

Those five words can leave you hanging between hope and uncertainty. Did they like the offer? Are they stalling? Or is this their polite way of saying no?

This moment is familiar to freelancers, agencies, and startups alike. But here’s the truth — how you respond next can make or break the opportunity.

At Charisol, we’ve worked with startups and small businesses across the world — from Nigeria to the UK, the US, and Canada. Over time, we’ve learned that handling this delicate stage the right way not only builds trust but also increases your chances of winning the client’s confidence.

So, let’s talk about how to respond effectively when clients say, “I’ll get back to you.”

Why Clients Say “I’ll Get Back to You”

Before reacting, it’s important to understand what’s behind the phrase. It doesn’t always mean rejection. Often, it means:

  • They need time to think. Maybe they’re comparing proposals or need approval from other stakeholders.
  • They’re unsure about the value. They might like your idea but haven’t fully seen how it fits their goals.
  • They’re hesitant about the price. Sometimes, budget constraints cause delays in decision-making.
  • They’re simply busy. Your project might be a priority, just not today.

Recognizing which of these reasons might apply helps you tailor your response strategically instead of reacting emotionally.

How do I Respond Professionally and Confidently?

1. Stay Calm and Positive

The first rule is: Don’t take it personally.

A client saying “I’ll get back to you” is a natural part of the process. Maintain a calm, confident tone when replying. This shows maturity and professionalism — qualities that clients trust.

For example:

“Thanks for letting me know! I completely understand you may need some time to review things. I’ll be around if you have any questions or need more details.”

This approach keeps the door open while demonstrating respect for their decision-making process.

2. Clarify the Next Step

Don’t leave the conversation hanging. Gently steer it toward clarity by asking when you can follow up.

For instance:

“No problem at all. Would it be okay if I checked in next week to see if you’ve had a chance to review everything?”

This approach does two things:

  • It sets a timeline, so you’re not waiting endlessly.
  • It positions you as proactive and reliable — without being pushy.

At Charisol, we’ve found that clear communication like this often moves projects forward faster because clients appreciate partners who help them stay on track.

3. Reiterate the Value — Not the Price

If you sense hesitation, remind them of the benefits your solution offers, not just the cost. Clients are more likely to move forward when they clearly understand what’s in it for them.

Example:

“I completely understand. Just to recap, the new design and digital strategy we discussed will help streamline your user journey and boost conversion rates. I’ll be happy to answer any questions you have before you decide.”

Reinforcing value shows you care about their goals, not just closing a deal.

4. Make It Easy for Them to Decide

Decision fatigue is real. Help your client make a clear, confident choice by simplifying their next step.

Here’s how you can do that:

  • Provide a summary of deliverables and benefits in your follow-up email.
  • Share a short timeline or visual roadmap to show how the project will unfold.
  • Offer flexible options if pricing or timeline is a concern.

For example:

“I’ve attached a brief outline showing how we can get started right away and the key milestones along the way. If the full package feels like too much for now, we can begin with a smaller deliverable and scale up.”

This keeps the conversation solution-focused — something we prioritize in every client engagement at Charisol.

5. Use a Polite but Strategic Follow-Up

If the client hasn’t reached out by the agreed time, don’t give up. A thoughtful follow-up can reignite the conversation.

Here’s a template you can adapt:

Subject: Checking in on our proposal

Hi [Client’s Name],

Hope you’ve had a productive week! I just wanted to follow up on our last conversation about [project name]. I’d love to know if you had a chance to review the proposal or if there’s anything I can clarify for you.

We’re excited about the potential of working together to help [insert specific client goal].

Best regards,
[Your Name]

This kind of follow-up feels natural and respectful — not desperate. It shows initiative while keeping the conversation warm and professional.

6. Know When to Move On Gracefully

Not every “I’ll get back to you” turns into a yes — and that’s okay.

If multiple follow-ups go unanswered, consider stepping back. Send one last email that keeps the relationship intact:

“Just wanted to close the loop on this for now. I completely understand if priorities have shifted. I’ll be happy to reconnect in the future if the need arises.”

This maintains professionalism and leaves a positive impression — one that might even bring them back later.

How Charisol Helps You Avoid the “I’ll Get Back to You” Trap

At Charisol, we’ve seen how small businesses and startups often lose deals not because their product or service isn’t good enough — but because communication and follow-up fall short.

Our digital design and development team helps brands communicate their value clearly through user-centered design, seamless technology, and strategy-led development. Whether it’s a website, app, or product MVP, we ensure your message resonates from the first pitch to the final handshake.

When you partner with us, you’re not just getting a tech team — you’re getting a strategic partner who understands your business challenges and designs solutions that convert leads into loyal clients.

Want to create digital experiences that make clients say “Let’s do it” instead of “I’ll get back to you”?
Get started with Charisol today.

FAQs

What should I avoid saying when a client says “I’ll get back to you”?

Avoid sounding impatient or defensive. Don’t pressure them with lines like “Can you decide today?” Instead, focus on staying helpful and open.

How many times should I follow up?

Two to three polite follow-ups spaced a few days or weeks apart are enough. If there’s still no response, it’s best to move on professionally.

Can a client’s “I’ll get back to you” ever mean yes?

Absolutely. Many clients genuinely need time to discuss internally or manage budgets. The key is to maintain consistent, value-driven communication.

How can I improve my proposal so clients respond faster?

Make your proposals simple, results-focused, and visually clear. Highlight outcomes, not just services. At Charisol, we help businesses design persuasive digital presentations that close deals faster.

Conclusion

Hearing “I’ll get back to you” doesn’t have to feel like a dead end. It’s an opportunity to demonstrate patience, professionalism, and strategic communication — all qualities that build lasting business relationships.

The next time a client says it, you’ll know exactly how to respond — with confidence, empathy, and clarity.

So, what’s your next move when a client says “I’ll get back to you”? Will you wait, or will you follow up with purpose?

Ready to turn client hesitation into action?

Visit Charisol.io or get started here to see how we can help your business grow through smart design, tech, and strategy.

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