Learn how to find your target audience and match your business goals with their needs: Get the Target Audience Persona Template

Charisol

Spotlight & Articles

A magical place to share our ideas in nuggets, articles and video clips

5 mins read

How to Design a Market Research Questionnaire

Understanding your audience isn’t a guessing game — it’s a science. And one of the most effective tools for uncovering what people really think,…

4 mins read

10 Real-World Examples of Market Research in Action

In the age of data and digital transformation, one thing remains constant — businesses that truly understand their audience always win. Market research is…

4 mins read

7 Key Market Research Trends in 2026

Market research is changing faster than ever before. As new technologies reshape how we collect, interpret, and act on data, the way businesses understand…

5 mins read

How to Measure Market Demand for Your Product

Launching a new product is exciting — but excitement alone isn’t enough to guarantee success. Before you spend time, money, and energy building your…

5 mins read

How to Use Market Research to Build a Brand Strategy

Every successful brand starts with one thing—understanding its audience.Market research is that bridge between what you think your customers want and what they actually…

5 mins read

The Ultimate Guide to Customer Market Segmentation

No two customers are the same — and in today’s competitive business landscape, treating them as if they are can cost you growth, loyalty,…