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How parallax scrolling effects shoot up your visitors retention by 250%

by Adedolapo Olisa

September 14, 2019


When it comes to scrolling websites, users are habituated to scroll right to the end of the page, in the quest to get all available information. ⁣In time past, websites are designed in such a way that scrolling is kept to a minimum — what appears to you as immediately you open a web page could be all that you see. Thanks to parallax scrolling, that’s changing really fast!

What is Parallax Scrolling?

Parallax scrolling is the layered method of moving various elements on your screen through scrolling. In this process, whatever is placed in the site’s foreground moves faster than what’s in the background.⁣ It is a computer graphics technique which creates a 3-D environment using 2-D elements.

In recent times, parallax scrolling effects have been employed as a phenomenal tool used to build up websites’ user experience (UX).

The outcome:

  • Grabbing users attention and
  • keeping them engaged is part of developing a
  • A high-quality experience that will make users come back to your site, again, again, and again

The measure of displayed parallax frequently varies between platforms. For instance, a website on a desktop may display an enormous measure of the scrolling differential between visual elements. If you view the same site on a smaller device, like smartphones, the measure of displayed parallax will be reduced. What you see on a desktop will be a much richer and fuller UX compared to the smartphone. 

Parallax Scrolling Effects: 

Parallax design is a key player in user experience (UX) design. Integrating parallax scrolling on your website will allow you to achieve and solve numerous goals, and overall be highly instrumental in achieving your business goals.

The major effects of parallax scrolling on your websites are as follows;⁣

  • Provides your website visitors with a general unique experience⁣
  • Give images that are usually inanimate some natural movement
  • It focuses action on Call to Actions (CTAs) or forms⁣

Beyond, the most crucial parallax scrolling effects is the ability to drive more engagement and a longer stay on your website. We need not emphasise an obvious fact. 

It’s the 21st century and the attention span of the average internet user is growing thinner by the day.

As the Outline reports:

In 2015, Microsoft released a study claiming that the average human attention span had dropped to eight seconds, down from twelve in the year 2000, making us apparently more distracted than goldfish. 

This is both bad news and good news. Here’s why it enables you to rethink your online positioning. This time, you’re not just trying to outshine competitors by being visible online, you’re competing with myriad others to jostle for the same internet audience, and most importantly, ensure you audience stick with your website for as long as possible, and heighten your conversion chances.

Most importantly, you’re now more concerned about giving your users a top-notch user experience that they deserve.

Obviously, the parallax scrolling effects will vastly improve your website’s visual appeal if used appropriately, especially with a storytelling approach. Interestingly, it’s application isn’t limited to websites alone, it also provides a fun way to experience mobile app when applied⁣.

In recent times, the effects of parallax scrolling on websites have been so tremendous. It gives amazing user experience and increases engagement, all of which, in turn, heightens conversion on your online products. If you deliberately structure your content, taking into considering parallax scrolling, you’ll be amazed at the number of time users will spend on your website or mobile app, exploring your business. 

We can help you build an aesthetic and responsive web or mobile app and (you guessed it!) infuse the parallax scrolling effects all the way.

Don’t hesitate to contact us now. 


Adedolapo Olisa

Adedolapo Olisa

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