Lead Magnet: What it is and Why Your Website Needs One

Website Lead Magnet

A lead magnet is an incentive that marketers offer to potential buyers for their email addresses or other contact information, usually in form of a digital / downloadable content, such as free PDF checklist, statistical reports, ebooks, whitepapers, videos, etc. Lead magnets are one of the most effective and multi-purpose digital marketing tools that enable […]