Learn how to find your target audience and match your business goals with their needs: Get the Target Audience Persona Template

Top 10 Social Media Management Tools You Must Have for Your Business

by Editorial Team

July 25, 2018


Every business owner can find a use for social media sites these days. You can use them for marketing, research, customer service and much more. However, effectively monitoring your social media sites isn’t always easy. This is why it is essential to use effective tools that can help you. With social media management tools, posting content on social media channels becomes a smooth process. Many of these tools have amazing features enabling users to post content on multiple platforms simultaneously. With these tools, Social media management just got much easier for brands.

In addition, social listening tools can help brands ‘listen’ to keywords and hashtags. These tools monitor what clients say about your brand on social media, and make your online community stronger by discovering key influencers to engage with. They also provide final social media analytics results needed to make smarter marketing tactics.

After some diligent research based on user experience and ratings, we have come up with these 10 excellent social media management tools that can help build and maintain a business’s prominent online presence for your business.



Hootsuite is an enterprise level platform which is considered as the most widely used social media management platform, loved by over 15 million professionals. When it comes to managing several profiles at once, scheduling and analyzing your social media marketing campaigns, HootSuite can be a big help. HootSuite also helps brands to save a lot of time as they do not need to sign in to each social network individually.

For instance, If you want to post the same content across four social profiles, you can easily post it once using HootSuite. With a free account, you can manage up to three social profiles with HootSuite. When you upgrade the account, you can manage many more.


SocialOomph helps you plan content on Facebook and Twitter on an automated schedule. It’s one of the most powerful social media management tools used by social media professionals.


IFTTT is a very essential social media management tool that can spare you a great deal of time for managing different social accounts for your business. IFTTT allows users to link any major social media channel together to automate sharing on platforms like Facebook, Twitter, LinkedIn and more.


Sprout Social is the complete social media management tool for social media agencies because it is one of the most powerful tools for multiple Twitter and Facebook accounts. A common problem that social marketers face is finding the best time to post on social media, thankfully, Sprout Social lets you line up contents on a unified dashboard, then sends them out at preset times.


Images are super important for high-quality social media content. Canva is a free online photo editing and graphic designing tool you can use.


If you want to create social content that has to do with popular current trends, you can research some of those topics using Google Trends.


Buffer is a great tool to schedule social media posts from links you share across the web.You can also get analytics and valuable knowledge about the traffic drawn to your social media content, and share posts to Facebook, Twitter, LinkedIn, Google+, and Pinterest.


For Twitter and Instagram, Crowdfire lets you manage your following, and plan marketing campaigns to grow your online presence.


You can use Facebook Ads to build a larger audience and increase your conversions on the platform


SocialFlow helps you manage paid, owned, and earned social media campaigns in one place. Socialflow recommends specific posts, pins, or tweets for you to promote. Then you can use keywords to analyze these campaigns.

In today’s social media savvy world, it has become necessary for brands to have a strong presence on different social media channels, such as Facebook and Instagram. Social media platforms help to strengthen brands’ images and influence. Thus, choosing the right social media management tools for your business requires you to have a clear understanding of what your needs are.

You can enhance your brand’s growth online with our social media management services at Charisol TechOur Social Media specialists are experts in helping you recognise the right target audience for your business, coaching your business to attain its goals and gain huge digital visibility;all through our knowledge and prolific use of advanced social media tools.

We’re Charisol, a software development agency that connects remote friendly companies with a community of talented software developers. Follow us on Medium or on social (Facebook, Instagram, Twitter, LinkedIn).

Related Articles