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by Virtuous Ezebunwa

September 9, 2023



The technique of increasing the quantity and quality of search engine traffic to a website or web page is known as search engine optimization (SEO). Instead of direct traffic or bought traffic, SEO focuses on organic (sometimes known as “natural” or “organic”) outcomes. Unpaid traffic can come from a variety of queries, including pictures, video, news, academic, and vertical search engines that cater to particular industries.

We understand how crucial it is for your website to appear prominently in the search engine results on Google and Bing because we are specialists in the sector.

Your website will have a better chance of turning visitors into customers if it ranks well in search engine results, but how do you do that? How does a search engine even work?

What Exactly Does SEO Mean?

Search engine optimization, or SEO. The word “SEO” is used to describe the procedures involved in raising a website’s rating to boost its chances of appearing in pertinent organic searches.

Why is SEO so crucial?

Search engines like Google use SEO to decide which websites should be highly ranked for particular phrases or queries. Without the strategies utilized in modern SEO, it would be too easy to trick the system with bots, and bigger businesses with unlimited resources would probably take advantage of this. Modern SEO, however, provides a level playing field and lessens the possibility of results manipulation.

Every website merits its present rating as a result. A higher rating on the search engine results pages can be achieved by putting a lot of effort into your content and making sure that your website appeals to its users. Users tend to regard businesses that appear at the top of search results pages as more reliable sources than those that do not. For this reason, SEO is crucial if you want people to visit your website.

The most economical way to increase a website’s traffic is through SEO, which gives you the ability to increase traffic without spending money on pricey advertising space. The following section of this article will examine the 10 things you need to know about SEO.

10 things to Know About SEO

  1. Length of your content

A webpage’s content length can have a beneficial effect on how well it performs in searches.

Websites with more thorough and informative information have been given priority by search engines like Google, which is regarded as an indication of quality and relevancy.

Additionally, longer content provides more opportunity to use pertinent keywords, which can improve the page’s search ranking.

As a result, in order to increase their search exposure and draw in more organic visitors, many websites are increasingly concentrating on writing in-depth, educational articles and blog entries.

It’s crucial to remember that merely having more material does not suffice. If you want to connect with your future customers, for instance, use brand storytelling.

For the content to have a good effect on search rankings, it must also be of a high caliber and offer the reader value.

  1. Pick your keywords wisely

Finding the best keywords to emphasize on your website is the first stage in the keyword optimization process, which is a significant component of SEO. The best keywords are those that are pertinent to your industry, fit with the content of your website, and are regularly used by potential clients while not being overused by other websites.

  1. Avoid stuffing your site with too many keywords

Choosing the appropriate keywords is crucial, but stuffing your content with them will actually lower your search engine score. If you overuse terms on your website, search engines will consider it spam, and their spiders—which are used to index websites—are designed to skip over it.

  1. Without ALT tags, images won’t help your search results improve

Only text can be analyzed by search engines to determine web page rankings. The search engine spiders cannot ‘read’ text contained in photos on your website, even if it is there. Use the ‘ALT tag‘, or alternative text element, which enables you to incorporate a searchable text description for your website’s photos, to your advantage to get around this. This is a great good strategy to boost your search engine rankings.

  1. SEO is unaffected by pay-per-click marketing

PPC, also known as pay-per-click marketing, is frequently regarded as a supplement to SEO but has no real impact on the outcomes of SEO. PPC can be a significant component of Internet marketing. Consider it this way: SEO seeks to sway organic search results, whereas PPC is a form of paid advertising.

  1. The king is content especially if it is frequently added to the appropriate keywords, which used to be sufficient to place your website at the top of the search results, but are no longer sufficient due to the sophistication of modern search engines. To convince the search engines that your website is worthwhile sending visitors to, you must have high-quality content. Additionally, it is essential for drawing links from other websites.
  1. Internal linking on your website will improve its performance in search results

As your website develops and grows, adding internal links to it can assist in increasing traffic to all of its pages. Which benefits the rise in search engine ranks. Making sure that your links’ text contains pertinent keywords will help them work even better.

  1. It’s important that other websites link to yours.

The algorithms used to calculate search engine rankings heavily depend on links from other websites. It can be quite effective to invest time in developing connections with the owners of other websites who might be ready to link to the website of your company.

  1. A social media campaign is essential to an SEO strategy.

Your website will rank higher in search engine results if you maintain a robust social media presence and market the material there. Consider Twitter, Facebook, and LinkedIn substitutes. 

  1. Build backlinks.

 Backlinks are links from other websites to yours. They’re a signal to search engines that your website is authoritative and trustworthy. Backlinks from authoritative websites are more valuable.

Backlinks are a crucial ranking element, and a site’s search visibility is greatly influenced by the quantity and quality of links pointing to it.

Search engines view backlinks as a vote of confidence. And one of the criteria utilized to calculate the worth of that vote is the authority of the connected website.

Search engines place a higher value on high-authority websites, such as those having a solid online presence, a sizable following, and pertinent material.

As a result, search engine rankings give hyperlinks from these websites more weight.


You can do a lot every time you update your website, even though employing an SEO specialist can help you get the greatest results.

It takes time and effort to get strong results from an SEO campaign. Your site will move up the results pages if you execute the procedures above. However, if you need to run your business, it might be better for you to use your time there rather than on keyword research. Contact Charisol for more guidance on applying SEO for better results.


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Virtuous Ezebunwa

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