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by Virtuous Ezebunwa

September 8, 2023



Next.js configuration

Next.js configuration

Table of contents:

  • Introduction
  • What is next.js?
  • 5 ways to make your next.js App more SEO-friendly.
  • Why is SEO important?
  • Conclusion



SEO is the kingmaker if content is king. If our target audience cannot find us on search engine results pages (SERPs), it will not matter how brilliant a content marketing team is, or the quality and quantity of articles and resources they have generated.


Using the appropriate keywords, having a great content strategy, or creating pillar content are simply the beginnings of SEO. In addition to those, SEO also has a technological component. The structure of our website has a big impact on how well it performs in search engines and creates the groundwork for good content.


There are tools that web developers may use to create SEO-friendly websites, just as marketers and content creators utilize tools like SEMRush, HubSpot, and Ahrefs to manage their SEO efforts. Next.js is one of these tools.


We will discuss what Next.js is, the capabilities it offers to aid in SEO, the optimal Next.js rendering technique to use for good SEO performance, and how combining it with a headless solution can aid in the development of SEO-optimized websites in this post.


What Next.js?


An open-source, React-based framework for creating websites and web apps is called Next.js. It was developed by the Vercel team, and as of the time of this writing, it had received more than 3.3 million weekly downloads on NPM. We can rapidly and simply build scalable and performant websites thanks to it.


File-based routing, TypeScript support, serverless functions, different rendering techniques, automatic code splitting, API routes, font and image optimization, among other fantastic features, are just a few of Next.js’s great features. Notably, it enables you to use various rendering techniques within your application, allowing you to always select the best one for the task.


Building e-commerce websites, dashboards, blogs, marketing websites, documentation, and other things is possible using Next.js. It can also serve as a generator for static websites.


5 ways to make your next.js App more SEO-friendly.


We could spend a long time discussing the many fantastic features of Next.js that developers adore, but let’s focus on the aspects that improve the SEO performance of websites.


  1. Add meta tags to your pages


Meta tags are small pieces of code that provide information about your pages to search engines. The most important meta tags are the title tag and the description tag.


Title tag: The title tag is the text that appears at the top of the browser window and in search engine results pages. It should be a concise and descriptive summary of the page’s content. The title tag should be no more than 60 characters long, and it should include the most important keywords that you want your page to rank for.


  1. Font optimization 


The modern internet is not complete without fonts. However, poor optimization will have a detrimental impact on SEO. The next/font module in version 13 of next.js addresses the problem of font optimization. For enhanced privacy and performance, it automatically optimizes fonts and disables external network queries.


Additionally, the module creates fallback web fonts, which helps prevent layout changes or lessens their effects by utilizing the font-display and size-adjust parameters.


  1. Image optimization


A unique image component is included in Next.js to assist with picture optimization. It’s a development of the standard HTML image component. The component manages optimization by supplying images that have been automatically compressed and formatted for a user’s device.


Additionally, it resizes the width and height of images using the browser’s natural lazy loading features, further enhancing image efficiency.


  1. Custom head part


It’s essential for SEO and Next that the metadata in the head tag be accurate.To configure head metadata, js offers a unique head component. The head component can be used to statically or dynamically configure metadata. Titles, descriptions, meta tags, charsets, and viewport settings are a few examples of the items we can use.


  1. Custom script component 


We can load external scripts by using the custom script component that Next.js offers. The component’s loading of these other resources is what gives it its SEO advantages. It offers a strategy element that enables us to specify the order in which the browser loads the resources, enhancing the speed at which websites load. We can configure scripts to load lazily, with web workers, or before or after a page becomes interactive.


Why is SEO so crucial?

Search engines like Google use SEO to decide which websites should be highly ranked for particular phrases or queries. Without the strategies utilized in modern SEO, it would be too easy to trick the system with bots, and bigger businesses with unlimited resources would probably take advantage of this. Nevertheless, contemporary SEO allows It creates a level playing field and lessens the possibility of outcome manipulation.


Every website merits its present rating as a result. A higher rating on the search engine results pages can be achieved by putting a lot of effort into your content and making sure that your website appeals to its users. In general, users believe that the company at the top of the search results is the more If you want people to visit your website, SEO is crucial since consumers trust reliable sources more than ones that do not rank as well on page rankings.


The most economical way to increase a website’s traffic is through SEO, which gives you the ability to increase traffic without spending money on pricey advertising space. 




By following these tips, you can make your Next.js app more SEO-friendly and attract more visitors to your website.


I hope this is helpful! Visit at charisol for free consultation for your website development.


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