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How B2B startups can leverage Facebook Ads

by Adedolapo Olisa

October 4, 2018


Businesses and social media are two inconceivable tools.Facebook as a tool has provided boundless opportunities for businesses, not just to connect and interact with their customers, but also with businesses within and outside their industry.

Finding other businesses within your niche, requires your availability and visibility, which can be enhanced by running specific Facebook ads, allowing other businesses to find what solutions you offer, which also puts you in a position to access more

Creating a business, is about providing a solution, and you’ll need to rely on other businesses to bring you solutions to specific problems, and also provide solution to other business in your niche.

So how  can your business leverage the opportunities Facebook provides, to connect with other business, and build a stronger brand? Let’s find how.

Create proper Ad content

To properly connect using Facebook ads, you need to create a specific ad content, that gets your message across to your target audience which in this case is a business. Without the right message content, your ads won’t deliver proper value on your campaign.

To create the proper content for your campaign, there are various template structures that allows you deliver the right message to the right persons.

Running Specific Ads

Facebook is build with an incredible algorithm, that allows you narrow down exactly who you want to see your created advertisement. With Facebook’s large user base, your ad could get lost or targeted at the wrong audience.

A Facebook tool, allowing businesses to create ads targeted at to a precise audience (in this case other businesses or business owners), gives you a superior ROI(Return On Investment).

Run test case

It is brainy not to throw in all your budget into Facebook ads without absolutely understanding what works accurately. Which is why, you should run a few ads, with a small budget and find a recognisable trend that works best for your campaigns. Some may fail, which is why you don’t want to get spent out on the wrong approach.

Find an enthusiastic team

Running your B2B ads on Facebook are quite simple, but as a business owner, you’ll certainly want to focus your time and energy on different activities, and while you should know what results you want, a team dedicated to this task will save you incredible time and resources.

Charisol is a team of dedicated social media and tech specialists. We are a 100% remote, and are setup to solve your business scaling and technical support issues.

With Charisol, you’ll have a full support team, and be able to create a flexible approach to your business. Reach out to us and we’ll show you how


Adedolapo Olisa

Adedolapo Olisa

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