Learn how to conduct in-depth competitive analysis and position your business for success + free template

A thorough high-level competitive analysis is critical for business success.

A competitive analysis evaluates how well your business and its products or services are performing compared to other companies selling similar products or services in your market. It allows you to understand your competitors’ strengths and weaknesses in comparison to your own, identify market gaps and aids in identifying ways to improve your business strategy.

Conducting a thorough high-level competitive analysis is essential to business success.

This template will help you define and analyse your competitors successfully to improve your business success.

What it includes:

• Definition of a competitive analysis
• Importance of conducting a competitive analysis
• When should you do a competitive analysis
• How not to use a competitive analysis
• Common mistakes businesses make
• How to carry out competitor analysis
• Editable template