5 Effective Ways to Improve Your Website Conversion Rate Optimization

Every company today with an online presence should be particular about seeing results and one of the ways to track this is through conversion rate optimization (CRO). Many people in business know this already but how many are constantly working to improve their conversion rates? There are tactics you must implement to see results in […]

How to be a successful content creator in Nigeria

How to be a successful content creator in Nigeria

The current rate of unemployment in the contemporary Nigerian society has risen to an alarming 24.1% according to the National Bureau of Statistics (NBS), this stat has revolutionised the workforce. Youths have turned to entrepreneurship, freelancing and other means to meet their never-ending needs. Fortunately, the advent of the new media brought several opportunities to […]

Lead Magnet: What it is and Why Your Website Needs One

Website Lead Magnet

A lead magnet is an incentive that marketers offer to potential buyers for their email addresses or other contact information, usually in form of a digital / downloadable content, such as free PDF checklist, statistical reports, ebooks, whitepapers, videos, etc. Lead magnets are one of the most effective and multi-purpose digital marketing tools that enable […]