Why UX Research Matters For Your Business in 2022

UX design framework

To create successful designs that speak to your target audience, it is important that you understand how your audience reacts to certain elements. This is what UX (user experience) research is all about. It encompasses a variety of methods and investigations to glean insight into the audience needs and can include everything from interviews, surveys, […]

Do You Need an eCommerce Site in 2022?

eCommerce Site

So much has been said in the last decade about getting a website. If you are in the eCommerce industry, you’ve probably heard about getting a site many times than you can remember. The global e-commerce market is set to hit $5.1 trillion in 2026, which makes the businesses in this industry one of the […]

Digital Trends You Should Take Advantage of in 2022

Digital trends to note in 2022

When it comes to marketing, change is the one constant thing you can always count on; and this is never truer than when viewed through a digital lens. The digital landscape is notoriously adaptable and ever-evolving. This makes it harder to predict changes and trends. Harder but not impossible. Regardless of its unpredictability, certain activities […]

7 Things to Consider When Creating a Landing Page

landing page

As technology continues to advance, we see more reasons why businesses – big or small – should have an online presence. With millions of internet users today, you can present your business to your target audience easily with an online presence. In an earlier article, we highlighted some major reasons why you need a website […]

5 Reasons Why Your Small Business Needs a Website in 2021

As a small business owner, you are probably tired of being told the many dos and don’ts that should guide your business. While we admit that it gets tiring at some point, we also know you desire to see results for your efforts and this is why we will reecho what you’ve probably heard before […]