Customer Retention Strategies: A Guide for Small Business Owners

customer retention strategies

Customer retention has become a buzzword for small business owners today as they continue to see how greatly it benefits their business. With a mix of intentional marketing, social media, and brand strategies, you can get customers to stick with your business longer. We can talk all day about how the customer is king but […]

Do You Need an eCommerce Site in 2022?

eCommerce Site

So much has been said in the last decade about getting a website. If you are in the eCommerce industry, you’ve probably heard about getting a site many times than you can remember. The global e-commerce market is set to hit $5.1 trillion in 2026, which makes the businesses in this industry one of the […]

Website Mistakes That Will Hurt Your SEO Strategy in 2022

SEO Strategy

Search Engine Optimization (SEO) has been the highlight for every company navigating the digital world today. Every organization wants to see its website rank high on search engines and cater to the needs of its audience. However, the competition is tight and you may have to go over and beyond to beat others in your […]

UI Vs UX Design: The Difference Between User Interface and User Experience

UI Vs UX Design

In product design, the terms user experience (UX) and user interface (UI) are used very often and it’s also not uncommon to see them used interchangeably or incorrectly. However, while these two can be similar in some ways, they also play different roles and should be regarded as individual entities rather than interchangeable terms. UI […]

5 Effective Ways to Improve Your Website Conversion Rate Optimization

Every company today with an online presence should be particular about seeing results and one of the ways to track this is through conversion rate optimization (CRO). Many people in business know this already but how many are constantly working to improve their conversion rates? There are tactics you must implement to see results in […]

The Importance of User Experience in Customer Relationship Management

UX vs CX, Customer Relationship Management

The primary goal of any business is to generate profits over time and one of the ways this is possible is through effective customer relationship management (CRM). One familiar term in business is user experience and how it has a direct impact on businesses, as it plays a huge role in customer experience, which further […]

7 Things to Consider When Creating a Landing Page

landing page

As technology continues to advance, we see more reasons why businesses – big or small – should have an online presence. With millions of internet users today, you can present your business to your target audience easily with an online presence. In an earlier article, we highlighted some major reasons why you need a website […]

Technical SEO Vs Content SEO: Everything You Need to Know

technical SEO vs Content SEO

Search Engine Optimization (SEO) is the process involved in improving your website traffic and you can’t talk about websites today without mentioning SEO. BrightEdge Research in 2019 found that 68% of online experiences begin with a search engine and that SEO drives 1000%+ more traffic than organic social media.  However, SEO is a broad topic […]

5 Reasons Why Your Small Business Needs a Website in 2021

As a small business owner, you are probably tired of being told the many dos and don’ts that should guide your business. While we admit that it gets tiring at some point, we also know you desire to see results for your efforts and this is why we will reecho what you’ve probably heard before […]