Learn how to find your target audience and match your business goals with their needs: Get the Target Audience Persona Template

The Importance of User Experience Design in Web Development

Introduction User experience (UX) design is the process of creating a website or app that is easy to use, enjoyable, and meets the needs of the user. It is an essential part of web development, as a good UX design can lead to increased user satisfaction, engagement, and conversion rates. In this article, we will […]

How to respond when clients say “I’ll get back to you”

Imagine this scenario. You’ve worked long and hard, convincing a prospect to deal with you. After 12 long weeks of conversations, emails, phone calls and even skype video calls, your lead finally drops the bombshell: “I’ll get back to you”. Obviously, that isn’t in any way an easy response to accept. Especially, not after you’ve […]

Businesses could achieve more if only they do this one thing

Business growth tactics

Today, businesses all over the globe are known to be serious. Factually, the seriousness of any activity is connoted by many to be a meaningful business. As an instinct, therefore, virtually all businesses are void of any sense of humour. However, the fact that every form of business is human-related confirms the need for a […]

What Stats Show Us About Mobile App Trends in Q4, 2018

Mobile app trends 2021

Mobile apps are being put to use every day by consumers; to play games, connect with friends, order food, send money and so much more. Business-wise, they have become important channels for enterprises and organisations that seek better communication with their customers. In early 2017, mobile apps have grown to account for about half of […]

Effective Digital Marketing Services for B2B Startups

Effective Digital Marketing Services for B2B Startups

Most digital marketing reports and strategies seem to speak to Business-to-Consumer (B2C) companies, leaving Business-to-Business (B2B) companies under-advised and out in the cold. It is usually assumed that B2B companies are organizations with huge budgets and a surplus number of team members. This assumption hinders B2B startups. While startups are known to buzz with ideas […]

Beginner’s Guide To Optimising Your Website Speed

Website speed is necessary if you want to grow in online business. It will be helpful in generating leads, increasing sales and eventually growing your business.   It’s okay to have a  beautiful-looking website. However,  it also needs to be load quickly and work faultlessly. A slow loading website not only turns off potential visitors, […]